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SR-400 — Mixed-use development including 1,385 multifamily residential units, 850-room hotel, movie theatre, ice skating rink (2,000 seats), 750,000 SF office, 313,000 SF shopping center, 162,000 SF department store, 90,000 SF restaurant, 4,000-seat music hall, and 20,000-seat arena in Alpharetta, GA
The North Point Mixed-Use District is a 98.58-acre redevelopment of the existing North Point Mall site that will be rezoned from PSC/MU to MU zoning to accommodate a major mixed-use project with 1,385 residential units, 850 hotel rooms, office space, entertainment venues, and retail. The development is projected to be completed by 2036 and will require multiple traffic signal improvements and intersection modifications at 13 study intersections to maintain acceptable levels of service. While no programmed roadway improvements currently exist, the traffic analysis identifies system improvements needed for background traffic growth and additional intersection/site access improvements specifically attributable to the development.
| Case number | SR-400 |
|---|---|
| Type | Rezoning |
| Location | North Point Mixed-Use District, west of Haynes Bridge Road, east of Encore Parkway, north of North Point Parkway, Alpharetta, GA (existing North Point Mall site) |
| County | Fulton County |
| Acreage | 98.58 |
| Current zoning | Planned Shopping Center (PSC) and Mixed-Use (MU) |
| Requested zoning | Mixed-Use (MU) |
| Proposed use | Mixed-use development including 1,385 multifamily residential units, 850-room hotel, movie theatre, ice skating rink (2,000 seats), 750,000 SF office, 313,000 SF shopping center, 162,000 SF department store, 90,000 SF restaurant, 4,000-seat music hall, and 20,000-seat arena |
| Hearing | 2026-08-06 |
| Hearing body | Alpharetta Planning & Zoning |
| Status | new |
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Property & nearby activity
Case history
Every time this case appeared on an agenda we watched, and what changed.
- First seen — 2026-08-03: First seen on a Alpharetta Planning & Zoning agenda · Alpharetta Planning & Zoning
Also on the 2026-08-06 Alpharetta agenda
- MP-18-04 — 30,000 SF of office for SPACES
- MP-12-02 — Add Theater use for AMC Theaters
- MP-08-05 — Liquor Store
- V-18-10 — Mixed-use sports and entertainment district with 1,385 for-rent residential units, 20,000-seat NHL arena, 4,000-seat music hall, 650-room hotel, 2,000-seat community ice facility, 1,139-seat cinema, 565,000 SF retail/restaurant, and 750,000 SF office